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More money if you do, more money if you don't
A business always takes more money than you expect, even when you take this fact into account. Here's why.
You can have two Big Things, but not three
No you can't "have it all." You can have two things, but not three.
What a startup does to you. Or: A celebration of new life
A startup is a crucible -- a fiery place that tests your limits, not by probing them but by violently exceeding them, all of the time. It's worth it.
How repositioning a product allows you to 8x its price
You can charge much more than you think, if you reposition your value-proposition. Here's how.
When you want to quit because it's just not worth it
Are you crying in the shower because you can't handle it anymore? Beyond Impostor Syndrome: Complete melt-down? Well, at least you're in good company.
Excuse me, is there a problem?
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.
When should a decision be fast, or slow?
Decisions should usually be made quickly, to accelerate action and learning. But sometimes it really is smarter to take your time. Here's how to decide.
Pricing determines your business model
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.
Navigating the unpredictability of everything
We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.
Finding Fulfillment
What creates a fulfilling existence? Exploration leads to a framework I've used for years for myself and the people around me. I hope it helps you too.
The Iterative-Hypothesis customer development method
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.
JIT selection from independent streams: An alternative to the "big backlog" of work
The vaunted "single-threaded, ordered list" confuses "prioritization" with "work-planning," and forces comparisons of the un-comparable. Here's the solution.
Rocks, Pebbles, Sand: How to implement in practice
This complete work-prioritization framework builds on the simplistic "Rocks, Pebbles, Sand" analogy, adding the details you need in the real world.
Binstack: Making a maximal multi-dimensional decision
Binstack is a technique for selecting the "single most impactful" solution when there are multiple, incomparable dimensions to evaluate.
Fermi ROI: Fixing the ROI rubric
Traditional rubrics fail to reveal the best answers, or how to explain those answers to others. After explaining why, the following system solves both failures.
The "Talk vs Walk" workshop
We invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.
Productive meeting activities: Leverage the team, empower the individual
Meetings are most productive when we create something that none of us could have created alone. Here are several ways to use meeting time wisely.
Moats: Durable competitive advantage
Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.
The "Great" Product Manager, a.k.a. the Impossible Product Manager
According to the Internet, being a Product Manager is impossible. Can you ever measure up? No. But don't worry, there's a better answer.
Failure to face the truth
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.