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Intense Asymmetry and Self-Flagellation
Erica Douglass sold her company for $1M, yet still struggles with self-worth; why driven people can't escape Impostor Syndrome.
p-Hacking your A/B tests
Half of your "successful" A/B tests are false-positives. This is why, and how to fix it.
A life-changing challenge guided by Pascal's Wager
Applying Pascal's Wager: Humility wins, arrogance loses.
No wait, of course THAT is the single most important SaaS metric
Is it LTV? Retention? NRR? Magic Number? Rule of 40? Or: Do you need to un-ask the question.
Tech Support is sales
Tech support isn't just troubleshooting; it's the face of your company. Which means it's your brand, your positioning, and when it's excellent, it is sales.
The Serengeti Plain: Fallacies that aren't fallacies
A contrarian look at logical "fallacies" that maybe aren't so illogical after all.
You're a little company, now act like one
You're afraid that looking like being a small company means you'll lose sales. It's actually the opposite -- you're alienating your best customers.
Why startup biz dev deals almost never get done
Startups fail at biz dev because their proposals don't make sense to bigger companies. Here's how to adjust your approach.
Pivot Points
Not "enabling constraints", not "weaknesses", not even "strengths". The concept of a "Pivot Point" grapples with the same reality, but more constructive and useful.
The Code is your Enemy
A short pep talk I delivered to kick off a Three-Day Startup challenge event. And overwhelming confirmation that the lesson is correct.
Ignoring the Wisdom of Crowds
Discover how to leverage the wisdom of the crowds, but also when to avoid it, as it can easily lead you astray.
Legacy
Humans have always tried to live forever. Maybe you can, but not in the way you imagine.
Human + Fallible = Love; Corporate + Sterile = Refund
People love and forgive humans, not corporations. Expose your humanity to earn loyal, happy customers, even when you mess up.
Profitable on day one!
You're not profitable if you couldn't afford someone else to do your job. $1000/mo isn't profitable. Fix your definition of "profitable," and build a truly profitable business.
The mid-market briar patch
Mid-sized companies: Small enough to have small budgets, big enough for bureaucratic nightmares.
Individual efficiency vs administrative efficiency
When to prioritize individual autonomy, and when to standardize for global optimization.
Double your productivity without more work or stress
People love to say that getting "1% better per day" makes you 37x better after a year, but this obviously makes no sense. But 2x better is possible.
"Authentic" is dead. And so is "is dead."
It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.
How much of success is luck?
"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?
How annual pre-pay creates an infinite marketing budget
Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.