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Easy statistics for A/B testing and hamsters
A/B testing tools often lie about whether something is "statistically significant." Here's an extremely simple, mathematically sound formula to compute it for yourself.
Easy to criticize, hard to create
It's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.
Deciding whether an investment is worthwhile
Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.
Pick one and own it
What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.
The "errors" that mean you're doing it right
Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.
How to measure the accuracy of forecasts
How do you assess forecasts, when the forecast is only a probability? It's not just about accuracy. Let's dive into the math.
Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?
"ROI" is the wrong way to sell your product
Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.
The roadmap to Product/Market Fit (PMF)… maybe
This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas.
The unfortunate math behind consulting companies
Hiring even one person creates a lot less profit than you'd think, and launching a product rarely works out. Here are some tips for consulting companies.
How many things should there be? (Hint: Not 10)
If we happened to evolve with nine fingers, we would have "Top 9" lists. So, a "Top 10" list probably doesn't have the correct number of things.
Change: Damned if you do, damned more if you don't
Everyone wants change, but doesn't want to change. Though inevitable, change is uncomfortable and exhausting. Manage it with kindness.
Quarterly strategic planning using the fairytale structure
Traditional fairytale structure fits naturally in our brains, and thus can guide strategic problem-analysis, and a plan that everyone understands.
Reputation isn't as powerful as you imagine
Blogger with tens of thousands of subscribers launches a new venture… and gets only 2 signups. Not the advantage you thought it was.
You're a real company when…
What marks the moment when you become a "real" company?
Product/Market Fit (PMF): Experience & Data
Companies that achieve Product/Market Fit -- both self-funded and VC-funded -- exhibit the same prototypical metrics curves and subjective experiences.
Rich vs. King in the Real World: Why I sold my company
Reflecting on selling Smart Bear in 2007, offering insights for entrepreneurs facing similar decisions.
Metrics that cannot even be measured in retrospect
Some of the most enticing, important metrics are impossible to measure, even after the fact. Here's how to identify and avoid this trap.
Building in public forces true competitive advantage
"Building in public" is popular: How fun when strangers cheer you on! But isn't competitive advantage ruined when competitors know your growth rate and steal your source code?
Your non-linear problem of 90% utilization
Is everyone working very hard, all the time, and yet accomplishing 1/10th of what it seems they should? Maybe this is why.