Stories by Jano le Roux on Medium
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The Best Engineers Aren’t Writing Code Anymore — And That’s Exactly How It Should Be
The Best Engineers Aren’t Writing Code Anymore — And That’s Exactly How It Should BeAI didn’t kill coding. It killed the boring parts.Illustration by author.I’ve been coding since I was ...
Apple’s Only Hope Left Is To Buy Anthropic
Apple’s only chance to survive AI is to admit they’re failing.Continue reading on The Startup »
Real Friends (Always) Pay Full Price
The hardest lesson I learned building a $200K side business.Continue reading on The Startup »
OpenAI Just Spent $10 Billion On Something That Could Wreck NVIDIA Forever
Sam Altman is quietly building the Apple of AI chips.Continue reading on The Startup »
How I Watched a 50-Year-Old Mom Make $95K in 5 Months and Learned Why Small Audiences Beat Viral…
The 4-step blueprint that’s helping ordinary people build $100K+ businesses while influencers chase worthless likes.Continue reading on Medium »
Why Brilliant Copywriting Is The Secret To Landing Pages That Actually Convert
Most landing pages fail before anyone even reads them.Continue reading on The Startup »
Apple Just Launched A $20 Subscription That Will Make Repair Shops Cry
Would you abandon your local repair shop for Apple?Continue reading on The Startup »
This Dirt Cheap Dome Home Is One Of The Coolest Concepts I’ve Ever Seen
I just discovered hurricane proof, earthquake proof, fire proof, flood proof, insect proof home that lasts 500 years and it excites me…Continue reading on Ideas With Wings »
Why Your $10/Day Facebook Ad That Prints Money Becomes Worthless at $1,000/Day
The brutal truth about ad scaling that nobody wants to admit in 2025.Continue reading on Better Marketing »
20 Brilliant Copywriting Tricks You Can Steal From Apple
Because good copy doesn’t interrupt your brain. It becomes your brain.Continue reading on The Startup »
OpenAI Just Silently Poached 4 Key Engineers From Tesla, xAI, and Meta
The talent war between Sam Altman and his rivals just escalated dramatically.Continue reading on The Startup »
This 21-year-old Kid Was Given a C for His Paper, So He Built a $92 Billion Empire Instead
The genius idea everyone said would fail.Continue reading on ILLUMINATION »
The Real Reason 97% of Landing Pages Fail (And How to Fix Yours)
What if I told you most businesses are hemorrhaging money every second their website loads?Continue reading on The Startup »
Why 90% of Marketing Campaigns Feel Like Spam (And How To Fix Yours)
The difference between marketing and manipulation.Continue reading on Better Marketing »
I Spent 60 Days Analyzing Apple’s Silent Psychology Tricks That Made Me Buy 4 Products I Didn’t…
What I learned about desire engineering changed how I see marketing forever.Continue reading on The Startup »
How I Escaped the Always-On Work Trap That Nearly Destroyed My Business
The counterintuitive lesson that transformed my business.Continue reading on ILLUMINATION »
I Tested The Best AI Image Editors Vs Human Professionals And Was Pleasantly Surprised
AI is getting good, but can it (really) replace humans when it comes to advanced image editing?Illustration by authorEveryone hates a butchered Photoshop job.The over-sharpened headshots on LinkedIn. The person...
Apple Just Wrecked $2.3 Billion Worth Of Apps In Less Than 2 Hours
What would you do if Apple announced features that directly compete with your $50 million business?Continue reading on Ideas With Wings »
I Spent 30 Days Quietly Analyzing How $100M Brands Steal Customers — Here’s What I Found
The psychology behind why customers abandon brands they love for competitors they’ve never heard of.Continue reading on The Startup »
This $17/Hour Manager Quietly Built A $500K Vending Empire While Working 4 Hours A Week
Sometimes the most boring businesses print the most money.Continue reading on ILLUMINATION »