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Product Strategy and Tooling, from the author of Shape Up

Total Posts: 34
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Jul 6, 2022 First Post
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Latest Posts

What's the right level of detail when shaping?

What's the right level of detail when shaping?

I get this question all the time.Look at whatever doc you're making in the shaping phase (eg a "pitch" per the book or something else) and ask yourself: What am...

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5 months ago

End-To-End with Shape Up: A Real-World Case Study

End-To-End with Shape Up: A Real-World Case Study

Here's a new case study, showing a project end-to-end. It's about 30 minutes, and you'll see every step from choosing the initial idea through framing, shaping, and building.Pay special attention...

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7 months ago

Common Pitfalls When Adopting Shape Up (and How to Avoid Them)

I see some common pitfalls when people try to do Shape Up "by the book." There are things in the book that are Basecamp-specific or often misunderstood, and teams who...

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8 months ago

When engineers say "that'll take months!"

Igor writes: "Our product is 15 years old, with a lot of legacy code and outdated technologies. Our engineers say that the minimum time they need to ship anything of...

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1 year ago

Not everyone needs to be talking to customers

On relying on each others' expertise instead of trying to pull everyone into the same work.

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1 year ago

Not everyone needs to be talking to customers

Product gurus will tell you that the way to heaven is for everyone in the company to take part in discovery. Engineers should be talking to customers! Designers should do...

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1 year ago

We did all this discovery... now how do we decide?

On how to weigh the impact when we've gathered too many inputs to choose from.

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1 year ago

We did all this discovery... now how do we decide?

The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...

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1 year ago

Bootstrap the Conversation Presentation

Here's the PDF file of the presentation to download.PDF of the "Bootstrap the Conversation" Presentationbootstrap presentation model.pdf454 KBdownload-circle

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1 year ago

Bootstrap the Conversation Presentation

Here's the PDF file of the presentation to download.PDF of the "Bootstrap the Conversation" Presentationbootstrap presentation model.pdf454 KBdownload-circle

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1 year ago

Shaping in Real Life, Cohort 6

We're excited to announce the sixth (wow!) cohort of Shaping in Real Life, coming in October.I like to keep in touch with our alumni. Last week I talked to a...

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2 years ago

Shaping in Real Life, Cohort 6

We're excited to announce the sixth (wow!) cohort of Shaping in Real Life, coming in October.I like to keep in touch with our alumni. Last week I talked to a...

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2 years ago

What's the unit of impact?

Different moments in the company call for green-lighting different projects. What counts as "impactful" depends on what we're trying to do.

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2 years ago

What's the unit of impact?

Different moments in the company call for green-lighting different project. What counts as "impactful" depends on what we're trying to do.

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2 years ago

The cost of not shaping

The cost of not shaping

A founder came to me with questions about his team's results adopting Shape Up. Some projects were knockouts. They got exactly what they wanted done, when they wanted it done....

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2 years ago

The cost of not shaping

A founder came to me with questions about his team's results adopting Shape Up. Some projects were knockouts. They got exactly what they wanted done, when they wanted it done....

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2 years ago

Shaping isn't writing

Shaping isn't writing

Shaping isn't writing. It's not filling out a template or creating a document. It's getting to that "a-ha" moment together where the parts crystalize and we have something that will...

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2 years ago

Shaping isn't writing

Shaping isn't writing. It's not filling out a template or creating a document. It's getting to that "a-ha" moment together where the parts crystalize and we have something that will...

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0 views (0 unique)
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2 years ago

Three "what about...?" questions when considering Shape Up

Three "what about...?" questions when considering Shape Up

Questions about roadmaps, betting at the last minute, iterations, and how shipping what we intended is like driving a car.

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2 years ago

Three "what about...?" questions when considering Shape Up

Questions about roadmaps, betting at the last minute, iterations, and how shipping what we intended is like driving a car.

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2 years ago