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The New Business of Innovation

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Latest Posts

The Defining Challenge of Responsible AI Is Designing Systems That Preserve Human Judgment When and Where It Counts

The Defining Challenge of Responsible AI Is Designing Systems That Preserve Human Judgment When and Where It Counts

For the fifth year in a row, MIT Sloan Management Review and Boston Consulting Group (BCG) have assembled an international panel of AI experts comprising academics and practitioners to help...

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22 hours ago

Why Every High-Performing Leader Needs a Pacer

Why Every High-Performing Leader Needs a Pacer

Matt Harrison Clough/Ikon Images Jakob Ingebrigtsen, one of the best middle-distance runners ever, has won gold medals for Norway in two Olympics, won multiple world championships, and set five world...

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1 day ago

The New Rules of Brand Visibility in AI Search

The New Rules of Brand Visibility in AI Search

Alice Mollon/Ikon Images The Research The authors interviewed 15 senior marketing and digital leaders across industries, including financial services, software as a service, retail, media, higher education, and professional services,...

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2 days ago

When Compliance Workarounds Backfire

When Compliance Workarounds Backfire

John Holcroft/Ikon Images In 2021, Barcelona-based delivery platform Glovo was faced with a law that threatened its business model. Spain had passed the Rider Law, which introduced a presumption of...

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1 week ago

The Real Reasons Why Digital Projects Fail

The Real Reasons Why Digital Projects Fail

Danae Diaz/Ikon Images It’s a familiar scenario: An organization implements digital tools intended to improve a particular process but fails to obtain the desired result. Employees who are meant to...

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1 week ago

Rehearsal Intelligence: Using Digital Twins for Crisis Readiness

Rehearsal Intelligence: Using Digital Twins for Crisis Readiness

Carolyn Geason-Beissel/MIT SMR | Getty Images In July 2024, the cybersecurity software company CrowdStrike released a defective content configuration update. In the ensuing 78 minutes, before a patch was deployed,...

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1 week ago

Turn Energy Efficiency Into Strategic Advantage

Turn Energy Efficiency Into Strategic Advantage

Grundini/Ikon Images The Research The authors interviewed 39 executives representing 10 countries and multiple industries and hosted an online workshop with 36 executives responsible for enterprise data to learn how...

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2 weeks ago

How to Outcompete Your Client’s AI

How to Outcompete Your Client’s AI

Andy Carter/Ikon Images The in-house lawyers at real estate investment firm Alturas Capital Partners used to rely on outside counsel for much of its lease work. Thanks to generative AI,...

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2 weeks ago

Why Design Thinking Needs a Responsibility Reboot

Why Design Thinking Needs a Responsibility Reboot

Marie Montocchio/Ikon Images For years, social media companies have come under fire for promoting divisive, false, and dangerous content in order to monetize user engagement. But in March, when a...

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3 weeks ago

Five Urgent Priorities for CMOs in 2027

Five Urgent Priorities for CMOs in 2027

Matt Harrison Clough/Ikon Images In an unpredictable economy and fractured media landscape, marketing leaders are navigating a period of profound transformation and disruption — and as AI technologies evolve, the...

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3 weeks ago

How Sustainability Transformations Quietly Lose Their Edge

How Sustainability Transformations Quietly Lose Their Edge

Gillian Blease/Ikon Images Corporate sustainability is facing headwinds. Net-zero pledges are being quietly walked back. Regulatory pressure is loosening in some parts of the world. Shareholders are demanding stronger business...

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3 weeks ago

How B2B Marketers Misunderstand Their Customers

How B2B Marketers Misunderstand Their Customers

Nick Lowndes/Ikon Images Businesses are striving to adapt ever faster to keep pace with rapid change, and yet B2B marketing practices have remained surprisingly static. Sure, the tactics have shifted...

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1 month ago

How AI Creates a Capability Mirage

How AI Creates a Capability Mirage

PPaint/Ikon Images Dry rot. A Potemkin village. The Wizard of Oz. What do those things have in common? In each case, they may look good on the surface, but it’s...

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1 month ago

When AI Disruption Never Ends

When AI Disruption Never Ends

Phil Bliss/theispot.com A vice president of product opens her laptop on a Monday morning to find that the AI model her team had worked with for the past six weeks...

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1 month ago

How to Reinvent Your Company Without Starting Over

How to Reinvent Your Company Without Starting Over

Grundini/Ikon Images How does a fossil fuel company become the world’s largest developer of offshore wind? How does a software company written off for missing the mobile revolution become one...

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1 month ago

Responsible AI Means Knowing the Limits of Agent Autonomy

Responsible AI Means Knowing the Limits of Agent Autonomy

For the fifth year in a row, MIT Sloan Management Review and Boston Consulting Group (BCG) have assembled an international panel of AI experts that includes academics and practitioners to...

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1 month ago

Over and Out

Over and Out

For this final issue of MIT Sloan Management Review, Benjamin Laker and Maria Papacosta offer advice on ending things well. In that spirit, we want to reflect on the impact...

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1 month ago

What Kind of Chief Purpose Officer Does Your Company Need?

What Kind of Chief Purpose Officer Does Your Company Need?

Rob Dobi The Research The authors identified 56 individuals with purpose leadership roles who were representative of a variety of industries, company sizes, and regions. Of the CPOs interviewed, 60%...

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1 month ago

Dethroning Loyalty

Dethroning Loyalty

Rob Dobi What’s wrong with loyalty? Isn’t it a virtue to display steadfast allegiance to something or someone other than oneself? After all, loyalty has been celebrated as a virtue...

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1 month ago

How Leadership Anxiety Derails Transformation

How Leadership Anxiety Derails Transformation

Rob Dobi The Research This article draws on a four-year ethnographic study of a professional services firm whose leaders initiated a major transformation to reverse declining performance. The research involved...

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1 month ago