Articles - Silicon Valley Product Group
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A partnership dedicated to teaching best practices to product teams and product leaders
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Forward Deployed Engineers
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants...
The Purpose of Prototypes
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants...
Product Leadership Archetypes
Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership. If you haven’t yet listened to this interview,...
Build vs Buy in the Age of AI
One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to...
The Politics of Pilot Teams
From what I can tell, more companies than ever before are working on transforming to the product model. I don’t know all the reasons for this, but I do know...
Agency vs Ambition
I want to believe that all product people are both ambitious and have high agency. But recently I’ve come to realize that this is not always the case. It pains...
Disruption and Denial
When the Internet emerged in the mid-1990’s, it seemed clear to me and many others that we were entering a new era of technology, one where our devices and our...
Creating Intelligent Products
This is an article about the potential future of the products we will create, and how we will create those products. However, to understand where we’re heading, we need to...
Product in the AI Era
As generative AI continues to evolve, SVPG is focused on understanding its impact on product teams and practices. Below is a curated list of our content on various aspects of...
SVPG on Generative AI
As generative AI continues to evolve, SVPG is focused on understanding its impact on product teams and practices. Below is a curated list of our content on various aspects of...
The Era of the Product Creator
I have been emphasizing that the heart of the product manager job is product creation. The job is not about being a facilitator or cheerleader, it’s not about being a...
INSPIRED in the Generative AI Era
Marty’s Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was only available in an exclusive arrangement with Amazon, on audible.com. ...
Team Autonomy and AI
I’ve been working on the longer-term implications of generative AI on product teams, and especially since I published A Vision for Product Teams, I’ve had many good conversations with people...
Product, Design and AI
By Marty Cagan and Bob Baxley Marty’s Note: My co-author for this article is the design leader Bob Baxley. Bob was a long-time designer and then design leader at Apple,...
Outcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated...
A Vision For Product Teams
In this article, I want to talk about where I believe generative AI is going to take the roles on a product team, and the team topologies of product organizations....
The Product Model and Agile
One question that I get, in various forms, is what is the relationship between Agile and the Product Operating Model? Are they the same thing? Is the product model simply...
M&A and the Product Model
By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is the transformation coach Thomas Fredell. I have known Thomas for more than a decade, and have...
Tests of the Product Model
The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious threats. The pandemic was a very visible test of which...
AI Product Management 2 Years In
Whenever we talk about Generative AI, we need to be clear whether we’re talking about incorporating this new enabling technology into the products we are building, or whether we’re talking...