Articles - Silicon Valley Product Group
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A partnership dedicated to teaching best practices to product teams and product leaders
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Product, Design and AI
By Marty Cagan and Bob Baxley Marty’s Note: My co-author for this article is the design leader Bob Baxley. Bob was a long-time designer and then design leader at Apple,...
Outcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated...
A Vision For Product Teams
In this article, I want to talk about where I believe generative AI is going to take the roles on a product team, and the team topologies of product organizations....
The Product Model and Agile
One question that I get, in various forms, is what is the relationship between Agile and the Product Operating Model? Are they the same thing? Is the product model simply...
M&A and the Product Model
By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is the transformation coach Thomas Fredell. I have known Thomas for more than a decade, and have...
Tests of the Product Model
The product model is all about helping companies successfully respond to the best new opportunities, and to the most serious threats. The pandemic was a very visible test of which...
AI Product Management 2 Years In
Whenever we talk about Generative AI, we need to be clear whether we’re talking about incorporating this new enabling technology into the products we are building, or whether we’re talking...
Founder-Style Leadership
At this point, many people have heard about, and/or shared their thoughts on the “founder mode” discussion kicked off by the Paul Graham essay. I weighed in on this myself...
Transformation Politics
Continuing on the theme of sharing more of the lessons learned from companies that are embarking on transformations to the product model, in earlier articles we discussed transformation regrets, the...
Winning Hearts and Minds
In my last article I discussed an anti-pattern where companies embarking on a transformation to the product model make the mistake of trying to run that transformation like a large...
Transformation as a Project
In this article I’d like to highlight an anti-pattern that my partners and I have witnessed at several companies that are embarking on transformations to the product model. It’s an...
Is Product Art or Science?
One question that has come up since the beginning of tech-powered product creation, is whether creating products is fundamentally art or science? In my mind there was never really a...
Coaching Founder Mode
Sometimes naming an important but nuanced concept can give that concept real power. I would argue that’s what happened when we named the concept of product discovery, and I’m seeing...
Coaching Feedback
Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a technique for helping with what is arguably the single most critical skill for a manager or a coach working...
The Moral Case for the Product Model
In virtually all of my writing and speaking, I try to make the business case for the product model. I’ve taken many different approaches, from the need to better take...
The Product Model in Outsourcing
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the...
The Product Model in Government
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the series probing the edges of the product model. In the last article we discussed what aspects of the...
The Product Model and Org Design
When a company is transforming to the product model, one very common question we often get is whether they will need to reorganize as part of that transformation? TL;DR: in...