Articles - Silicon Valley Product Group
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Great Products, Bad Companies
I have long argued that great products are what powers great companies. And while I still believe that great products are necessary for great companies, it’s become quite clear over...
Build To Learn FAQ
In our last article, we argued that especially in the age of AI, we are all builders, but that there is a very meaningful difference between building to learn (known...
Build to Learn vs Build to Earn
We have long argued that there have always been at least two major ways to develop product. The most common way, even today in the age of AI, is the...
Commercial vs Internal Products
Internal Products Are Hard; Commercial Products Are Harder We have spent a lot of time trying to convince product people and especially product leaders of the importance of internal products....
Product Coaching and AI
This article represents a significant change to what we have been advocating for the past two decades. But hopefully you will agree it is necessary, and that it also represents...
The Product Model at Google
By Marty Cagan and Elias Lieberich Marty’s Note: Recently I co-authored articles on The Product Model at Spotify, and The Product Model at Amazon. In this article, we hope to...
Stakeholders and the Product Model
By Chris Jones and Marty Cagan Moving to the product operating model is about moving from shipping roadmaps of features (output), to solving problems for your customers and your business,...
Prototypes vs Products
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants...
Forward Deployed Engineers
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants...
The Purpose of Prototypes
Note: This is part of the product creator series of articles, based on the overview article, The Era of the Product Creator. This series is intended for anyone that wants...
Product Leadership Archetypes
Just recently SVPG Partner Christian Idiodi hosted Shreyas Doshi on his Product Therapy podcast, where they discussed the role of product leadership. If you haven’t yet listened to this interview,...
Build vs Buy in the Age of AI
One topic that has been around since the beginning of the tech industry, is whether we should build or buy in order to solve some problem? This question applies to...
The Politics of Pilot Teams
From what I can tell, more companies than ever before are working on transforming to the product model. I don’t know all the reasons for this, but I do know...
Agency vs Ambition
I want to believe that all product people are both ambitious and have high agency. But recently I’ve come to realize that this is not always the case. It pains...
Disruption and Denial
When the Internet emerged in the mid-1990’s, it seemed clear to me and many others that we were entering a new era of technology, one where our devices and our...
Creating Intelligent Products
This is an article about the potential future of the products we will create, and how we will create those products. However, to understand where we’re heading, we need to...
Product in the AI Era
As generative AI continues to evolve, SVPG is focused on understanding its impact on product teams and practices. Below is a curated list of our content on various aspects of...
SVPG on Generative AI
As generative AI continues to evolve, SVPG is focused on understanding its impact on product teams and practices. Below is a curated list of our content on various aspects of...
The Era of the Product Creator
I have been emphasizing that the heart of the product manager job is product creation. The job is not about being a facilitator or cheerleader, it’s not about being a...
INSPIRED in the Generative AI Era
Marty’s Note: The book INSPIRED is available in hardcover, digital, and audio versions, but until now, the audio version was only available in an exclusive arrangement with Amazon, on audible.com. ...