2012-04-11
Introducing Pebble - Hackable E-Paper Watch for iPhone and Android
Our first Kickstarter launch! Check out the Hacker News thread for some lively discussion
2011-12-12
Hiring Employee #1
If you want another pair of hands to screw things up, how do you acquire resumes, pair them down, and identify someone who is going to work well in your...
2011-11-29
Show HN: Version 1.1 of our $99 hackable Bluetooth smartwatch
Comment (65 already) on Hacker News
2011-10-04
Candid experiences starting a hardware startup
2025 Note - I gave this talk at the Hacker Dojo in Mountain View about 6 months before we launched Pebble on Kickstarter. I was 4 years into…
2011-09-26
Ballad of The Lean Startup
An ode to validated learning.
2010-10-11
If you build it, they won't come, unless…
A/B tests and accumulating Twitter followers is not a marketing strategy, just as "we'll use salt and cheese" isn't a recipe.
2010-08-09
Yes, but who said they'd actually BUY the damn thing?
Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.
2010-07-19
Real Unfair Advantages
It's not a question of if someone copies your business idea, it's when.
2010-05-31
Telling the 800-lb Gorilla to Shove it up his Ass
You worry about competition from the big, brand-name, deep-pocketed company. But there are better things to worry about and ways to avoid running into gorillas in the first place.
2010-04-27
Interview on Crackberry
2025 Note - Kevin from Crackberry was the first person in the press who covered us! The timeline was crazy - I sent him this email and he…
2010-02-22
Enough with the "expert" guilt
Tired of being told you need "10,000 hours" before you can call yourself an "expert," and maybe become a "success?" Maybe you don't.
2009-09-21
Put down the compiler until you learn why they're not buying
Technical founders, step away from the code. Gather insights from non-buyers, rather than just adding more features.
2009-06-16
Letters to Joel Spolsky
I regret to inform you…
2008-12-22
Your idea sucks, now go do it anyway
Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.
2008-12-17
Breaking the Rules
When you know the rules, then you can break the rules.
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