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Seth Godin's Blog on marketing, tribes and respect
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Finding the difficult work
It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them....
On reading the Terms of Service
Should you have to? I made a mistake. I used a QR code service a year ago, and now that my year’s payment is up, they’re going to delete the...
Tasks and projects
School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason...
The talking dog
First mistake: If you meet a talking dog in the street and it makes a few grammatical errors or speaks with an accent, you don’t use a few errors to...
Overappreciated
It’s all too easy to be familiar with being underappreciated. Customers, clients, vendors, colleagues–we’d like them to notice and acknowledge our efforts on their behalf. When we pay attention to...
Sunk costs and the framework for forward motion
Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost...
The Superman metaphors
Sooner or later, we are all superheroes. Superman wears a costume. As we all do. He isn’t great at time management, always focused on the urgency at hand instead of...
The four arcs
They can carry us away, amplify our work or slowly change everything around us. These arcs can easily become invisible forces, pushing us to make choices and to ignore their...
Flailing
There isn’t much of a correlation between how fast you swim and how much energy you put into it. In fact, drowning people burn plenty of calories but they don’t...
The poetry machine
[written by claude.] Here’s the thing about ChatGPT that nobody wants to admit: It’s not intelligent. It’s something far more interesting. Back in the 1950s, a Russian linguist named Roman...
Agency and contribution
What’s possible and what’s required? It’s still surprising to me that some of these ideas aren’t widely held, because they seem so clear to me: Skill is a choice. Talent...
Notes to myself
The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map...
Publicity or public relations?
Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of...
The future doesn’t care
It doesn’t care whether you’re excited or filled with trepidation. It arrives, regardless. What an opportunity. Or a threat. Up to us.
Not smart vs. stupid
Not smart is a passive act, remedied with learning, experience and thought. Stupid is active, the work of someone who should have or could have known better and decided to...
Three choices
Everything flows from the strategic decisions we make early in the process: Choose your landlord. The rent is due every month. The place we set up (whether it’s a retail...
Diagnostics
“If it breaks, we’ll know how to fix it.” Old cars had an oil light, and that was about it. Often, we build things hoping they’ll work. But complex systems...
Refocusing
Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only...
Digital editions on big sale
As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90%...
Which shelf is yours?
A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded,...