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Seth Godin's Blog on marketing, tribes and respect
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Resources and focus
There are lots of things you can do, but it’s not clear you should. OpenAI has virtually unlimited resources. And in addition to building a chat-based AI, they chose to...
Two kinds of word salad
The right words in the right sequence create information. Ideas that change our world. The first kind of word salad allows the writer to hide. Fancy words, carefully juxtaposed, saying...
Disposable software
Even though it’s invisible, easily transported and weightless, software used to stick around. It took years to architect and build a complex bit of software, and thousands of people to...
“Is it okay if I share my screen?”
The meeting is now broken. Even if you were actually engaging with the attendees before, it’s over. You took a new medium and stuffed an old one into it, changed...
The hedonic treadmill
When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying. That’s the nature of an upgrade. After a certain point, the...
Controversial
This is a useful term. It helps us understand a topic or theory that can be considered from multiple points of view by people engaging with good intent. “Pluto is...
Mel’s back
Last year, the recording session I did with Mel Robbins was going so well that her producers asked me to stick around–four hours later, we had recorded enough for two...
A captive audience
The moment you start treating your customers as captives, they begin to make other plans. It might take a while, but they always end up leaving. The first step is...
Riff-o-matic
More than 345 riffs, worthy of a calendar, all in one place. They don’t fit in a blog post, so I made a page of them. Hit the refresh above...
Generous collusion
The professionals you have the most in common with may be your competition. They wrestle with similar problems and have similar goals. And you can offer value by sharing what...
Goal clarity and the Hawking index
What’s this idea (book, meme, song, TV show, marketing campaign) for? Perhaps you want to reach the largest number of people. Or make the most sales. Or generate the most...
The Builder’s Creed
A hundred and fifteen years ago, Christian Larson wrote one of the first popular self-help manifestos. The Optimist’s Creed argued that it was a choice, and a useful promise. Not...
Facts and feelings
The world is like this and therefore I feel like that. That seems right. It’s raining, so I’m sad. The person cut me off in traffic and so I’m angry....
The urgency paradox
The more often we succumb to the urgency of the moment, the more urgency we create. The next minute is probably not the last minute, but when we treat it...
Freedom
Freedom is responsibility with a sexier name. 250 years in, democracy still matters. Click to upvote the ones that resonate and please share.
Operator error
“I blame myself.” Said no one, ever. At least not the consumers I know. When a careless woodworker loses a digit on a table saw, they almost certainly blame the...
Left unsaid
It’s difficult to ride a bicycle in the pitch darkness. We need to see where we’re going to avoid obstacles. And it’s hard to maintain our balance. When we choose...
Can you believe it?
The standards have changed a lot in the last few millennia: The big man said it. The book said it. The newspaper said it. I saw a photo. I saw...
Fancy food update
Everybody eats. And, now and then, it’s fun to find something better. In the scheme of things, fancy foods are a bargain, a chance to have the best in the...
We are all weird
A simple 7-question test helps us realize how diverse a population is. On this quiz, the highest possible score is less than 7%. No matter how common you think your...