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Seth Godin's Blog on marketing, tribes and respect
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Apophenia cuts both ways
Apophenia is the uniquely human tendency to perceive meaningful patterns or connections in random or unrelated data, events, or objects. Humans are story telling machines. And one thing we do...
Ten steps on the road to efficient
Frederick Taylor taught Henry Ford how to do mass production. Deming brought quality, systems understanding and respect for the worker. And operations research brought insight. If you have a repeated...
Taking a shot/wasting a slot
The first day of classes, some students slouch in the back row, unprepared and uninterested. Some are up front, eager and ready. But it’s only the morning of the first...
Fit and Finish
Snap, crackle and pop. A set of German-made socket wrenches can turn a bolt in a similar way to a cheaper alternative, but it feels far more rewarding. More than...
What’s next?
For fifteen or twenty years, this question is relentlessly answered, whether or not we ask it. After we learn fractions, the teacher moves on to decimals. After we read O’Connor,...
Fertilizing the weeds
It’s not up to us to fix the world all by ourselves. But we vote with our attention and our dollars. If we’re attracted to the wrong stuff like moths...
Hiding out
It might be at school, at work or at home. Hunkering down, hoping we won’t get noticed. A safe spot, worth concealing. The problem with hiding out from responsibility or...
On the verge of done
Three paths are now available: We face this choice daily, but rarely name it or prepare for it. The moment just before shipping is where magic and leverage can dance...
“Thanks for your quick response”
That’s pretty new. Letters sent by Thomas Jefferson from France often took months to get a response. No points for shaving a day off a 90-day correspondence lag. The 800...
The Drucker drift
Peter Drucker argued that the purpose of a corporation is to serve the customer. It turns out that organizations that focus on this do well. Milton Friedman argued (mistakenly, in...
Don’t eat if you’re not hungry
That’s not only good dieting advice. It works in just about every endeavor we sign up for. The system would like us to be insatiable on its behalf, but that’s...
Assume misunderstanding
It’s possible that you were undermined, endangered, cut off or disrespected. But if we begin with that, then the relationship gets shaky. Perhaps the other person simply didn’t understand. It...
Exponential
Tic tac toe with a 3 x 3 board is trivial and not much fun. Tic tac toe tic tac (5 in a row) with a 15 x 15 board...
Don’t steal the revelation
Teaching and learning aren’t always aligned. Sometimes organized teaching is defensive. “Here, take all this down in your notes, it will be on the test.” This gives the teacher deniability,...
The Amazon tax
It’s not technically a tax. Taxes produce valuable public benefits, like medical research and parks. This is simply legal theft. Amazon makes nearly a billion dollars in profit from search...
Consider the AI tear down
Find a safe critic. Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic. “Write a detailed, specific negative review that...
Replace the filters
Here’s a simple hack/reminder: If you buy something that has a filter or other part that needs replacing, create a recurring event in your calendar. Also mention where you store...
Short term dumb, long term smart
Culture provides scaffolding, and learning happens over time. The result is that we’re each capable of extraordinary feats. People can fly planes, ski down mountains, figure out how to use...
Emotional hygiene
After doing an autopsy at the morgue, it’s a good idea for doctors to wash their hands before delivering babies. A few hundred years ago, Ignaz Semmelweis proved this now-obvious...
Beating yourself up
Is it helping? You wouldn’t stay by passively if someone else was beating you up. Perhaps we shouldn’t accept it when we do it.