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Seth Godin's Blog on marketing, tribes and respect
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A good worker
The truth is, I’m not a good worker. I’ve had very few traditional jobs, and my performance on typical tasks was poor. Work the exact hours, do precisely what’s asked,...
Purple Space problem solving
On the 19th of October, I’m doing an open Zoom call for members of purple.space and those that might be curious about how cohorts and mutual support open the door...
Addressing fear
Don’t bring a spreadsheet to a fear fight. Change causes fear. And change is all around us. The fear of the unknown. The fear of failure. The fear of uncertainty....
Things people don’t say
Marketers and politicians too. We don’t say them because it’s assumed. And because we’re afraid. “I might be wrong.” “I’m just guessing” “This might be selfishly motivated.” “It could be...
The unreliable witness
It might be us. Even when there are photos, videos or tape recordings, people find that they can’t agree on what happened. Our vivid recollections can be vivid, but they...
The best in the world is a local problem
On a good day, my bongo score looks like this: Compared to all the people who have played this morning, it’s right at the top. That could be great… Except...
Talent becomes media
Rivian has a new ad, starring Bill Murray. It’s not a great ad (more on that below) but the remarkable thing is that it features the quirky, beloved and scarce...
Productive dissatisfaction
When focused on the things we can change, dissatisfaction is a powerful tool. Accepting everything else–the parts we can’t or won’t change–reserves our energy for the places where it’s useful....
Thin friction and thicker walls
Civilized culture is based on a thin sort of friction. You don’t yell at the library, act boorish at a restaurant or hassle a minor celebrity at the supermarket. It’s...
Our genie problem
The djinn go back millennia, powerful and elusive creatures of the supernatural. They show up across time and culture. Three hundred years ago, Charles Perrault retold a short story about...
How do you like them apples?
In October, the apples in New England are some of the best in the world. Alas, the apples in this bowl are nine months old and from 3000 miles away....
Building a second-wave AI business
A very long rant, riffing on the opportunity for bootstrapped startups who seek to create value using AI. I wrote it a while ago, thought it was too long, but...
Lobby expertise
Someone who has seen a lot of movies but has never made one has a certain kind of knowledge. The same is true for clients, patients and students. They haven’t...
Create a handoff doc
Imagine if your job required you to maintain an updated handoff doc, something the boss could give to a new hire that would let them immediately get caught up on...
Getting critical
I’d heard a lot about critical theory but didn’t really understand what was being talked about. The Frankfurt School of the 1930s wasn’t really a school. It was philosophers and...
Uniformity
Consistency costs extra. If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium for that. In exchange, you’ll...
Modern vanity
“Vanity” has the same root as “in vain.” Emptiness. Staring at the mirror, focusing on our appearance. It’s an empty pursuit of a not-very-worthwhile goal. But modern vanity is amplified....
Media and messages
Rock and roll came from the transistor radio. When Sony launched its cheap portable radio more than sixty years ago, it came with a headphone. For the first time in...
Extraction or generation
If you buy a coal mine, the business model is simple: dig out as much coal as you can economically justify, then walk away. On the other hand, the model...
What sort of fuel?
We avoid this question all the time, and it costs us. Don’t put kerosene in an electric car. It won’t work. Don’t give your dog dark chocolate, it’ll make him...