Stories by Jano le Roux on Medium
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Why Your $10/Day Facebook Ad That Prints Money Becomes Worthless at $1,000/Day
The brutal truth about ad scaling that nobody wants to admit in 2025.Continue reading on Better Marketing »
20 Brilliant Copywriting Tricks You Can Steal From Apple
Because good copy doesn’t interrupt your brain. It becomes your brain.Continue reading on The Startup »
OpenAI Just Silently Poached 4 Key Engineers From Tesla, xAI, and Meta
The talent war between Sam Altman and his rivals just escalated dramatically.Continue reading on The Startup »
This 21-year-old Kid Was Given a C for His Paper, So He Built a $92 Billion Empire Instead
The genius idea everyone said would fail.Continue reading on ILLUMINATION »
The Real Reason 97% of Landing Pages Fail (And How to Fix Yours)
What if I told you most businesses are hemorrhaging money every second their website loads?Continue reading on The Startup »
Why 90% of Marketing Campaigns Feel Like Spam (And How To Fix Yours)
The difference between marketing and manipulation.Continue reading on Better Marketing »
I Spent 60 Days Analyzing Apple’s Silent Psychology Tricks That Made Me Buy 4 Products I Didn’t…
What I learned about desire engineering changed how I see marketing forever.Continue reading on The Startup »
How I Escaped the Always-On Work Trap That Nearly Destroyed My Business
The counterintuitive lesson that transformed my business.Continue reading on ILLUMINATION »
I Tested The Best AI Image Editors Vs Human Professionals And Was Pleasantly Surprised
AI is getting good, but can it (really) replace humans when it comes to advanced image editing?Illustration by authorEveryone hates a butchered Photoshop job.The over-sharpened headshots on LinkedIn. The person...
Apple Just Wrecked $2.3 Billion Worth Of Apps In Less Than 2 Hours
What would you do if Apple announced features that directly compete with your $50 million business?Continue reading on Ideas With Wings »
I Spent 30 Days Quietly Analyzing How $100M Brands Steal Customers — Here’s What I Found
The psychology behind why customers abandon brands they love for competitors they’ve never heard of.Continue reading on The Startup »
This $17/Hour Manager Quietly Built A $500K Vending Empire While Working 4 Hours A Week
Sometimes the most boring businesses print the most money.Continue reading on ILLUMINATION »
The Psychology Behind Why Some Protests Spread and Others Don’t
What viral marketing can teach us about social movements.Continue reading on Ideas With Wings »
Apple’s $999 Monitor Stand Is Actually Genius — Here’s Why
The pricing strategy that made everyone angry (and made Apple $3 trillion).Continue reading on Better Marketing »
Zuckerberg’s $45 Billion Metaverse Just Died The Most Embarrassing Death
Zuckerberg spent $45 billion building virtual worlds. Now he’s copying Apple’s 20-year-old playbook.Continue reading on The Startup »
Apple Just Made The Internet Accessible To 1.3 Billion People (And Nobody’s Talking About It)
This move will change how we discover apps forever.Continue reading on Ideas With Wings »
The Surprising Story of the 28-Year-Old Who Accidentally Started A War Between Apple And The FBI
What’s the most powerful thing in the world?Continue reading on Technology Hits »
The HBO Max Intern Who Accidentally Sent One Email To 12 Million People And Broke The Internet
The company blamed them on Twitter. The internet said “not today.”Continue reading on Better Marketing »
4 Business AI Tools So Good They Feel Illegal To Know About
I spent 30 days testing new business AI tools — these 4 blew my mind.Continue reading on The Startup »
This Simple TikTok Psychologist Trick Got 50+ Million Views & Stops Panic Attacks in 60 Seconds
This 60-second trick cured my anxiety.Continue reading on Ideas With Wings »