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Seth Godin's Blog on marketing, tribes and respect
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A new tool to help you get unstuck
Iâve spent months creating something Iâm excited to share: The Mentor Deck. Hereâs an invite for 2,000 people to purchase and test the very first edition. Reading a book changes...
What sort of better?
Sneakers are better for running a marathon, but shoes are better for a wedding reception. This is the better of utility. Finding something that does the job it sets out...
Movies, books and paintings
No important movie has ever been a solo project. While we can see a directorâs point of view from movie to movie, the collaborative nature of the work is evident....
The ghost in the machine
When a system becomes complex and our knowledge peters out, weâre tempted to assert, in the words of Gilbert Ryle, that thereâs a âghost in the machine.â âHow does the...
After you make a strategic error
Of course, we make strategic errors all the time. Not enough time. Incomplete information. A fast-changing system. Sooner or later, a significant strategic error occurs. Donât beat yourself up. Now...
In theoryâŚ
Anything that works in practice can work in theory. When a theory tells us something that is working is impossible, weâve either measured wrong or the theory needs updating. Theories...
Mostly unreasonable
Itâs tempting to go to an extreme. Unreasonable design standards, quality or hospitality are an effective way to gain share, delight customers and spread the word. To be unreasonable in...
The menu
A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, âwhat do you want?â As bold a statement...
The order and the medium of feedback
Who do you pay attention to? Do you respond or react to the feedback thatâs coming in? Do you seek it out or wait for it to arrive? Does vivid...
Hi beams
(Car dashboards donât have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a...
Settling for better
Perhaps youâre really good at the job. Hard charging. Focused on every interaction and staying in control. Itâs easy to justify the hard work because you refuse to settle. It...
Surprising insights
People like that, like this. When we can build connections between demographics and psychographics, itâs easier to surprise, delight and serve our customers. Mail order catalogs have been doing this...
How much extra is the gift wrap?
One way to turn a product or service into a story is to gift wrap it. Yes, you did my taxes, but did you include a two-page summary and a...
Seeing the lottery
At least the Powerball tells the truth. In a state run lottery, the deal is very simple: You pay your money, you take your chances. The government randomly chooses a...
Casual cruelty
Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably donât...
Resilience is a practice
Itâs easy to imagine that we should do our work and then, when it doesnât work as we hope, improvise to fix it. But perhaps our work is to show...
Lunging
A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it...
Finding the difficult work
Itâs tempting to seek out the easy gigs and the straightforward projects. But of course, if theyâre the easy ones, thereâs probably quite a few people eager to do them....
On reading the Terms of Service
Should you have to? I made a mistake. I used a QR code service a year ago, and now that my yearâs payment is up, theyâre going to delete the...
Tasks and projects
School is a training ground for task-based thinking. âWill this be on the test?â You finish your homework and then you can go out and play. This is one reason...