2023-06-25
Discount gambit
Discounting is the typical sales technique, but refusing to discount can lead to a much better business, even in the Enterprise.
2023-06-18
The three kinds of leverage that anchor effective strategies
Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.
2023-06-11
Satisficing vs Maximizing
Fast, or Best? Choose your decision-making goal wisely, especially if you're a natural perfectionist.
2023-06-04
Using the Needs Stack for competitive strategy
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.
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