2022-06-20
Fermi ROI: Fixing the ROI rubric
Traditional rubrics fail to reveal the best answers, or how to explain those answers to others. After explaining why, the following system solves both failures.
2022-06-08
The "Talk vs Walk" workshop
We invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.
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