2024-01-28
Pick one and own it
What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.
2024-01-21
The "errors" that mean you're doing it right
Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.
2024-01-14
How to measure the accuracy of forecasts
How do you assess forecasts, when the forecast is only a probability? It's not just about accuracy. Let's dive into the math.
2024-01-07
What's the unit of impact?
Different moments in the company call for green-lighting different project. What counts as "impactful" depends on what we're trying to do.
What's the unit of impact?
Different moments in the company call for green-lighting different projects. What counts as "impactful" depends on what we're trying to do.
Selling to Carol: Why targeting an ICP brings 10x more customers than you expected
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?
2024-01-05
One year at Microsoft
Last week marked one year at Microsoft for me, and what an unexpected adventure it鈥檚 been! I thought I was coming in to lead a a stable of popular, but...
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